40 Experts Reveal The Best 3 Ways of Marketing Your Interior Design Business

/ interior design / related-modern-area-rugs

interior design marketing

 

If you sometimes struggle when marketing your interior design business, you're not alone. Experienced industry professionals know that until you build your brand and start attracting more referral clients, deploying the latest marketing techniques to stay ahead of the game can be hard work and a big drain on your time.

However, expert interior designers across America also know that if you keep at it, constantly marketing your business can pay off big time - which is why so many seasoned professionals keep on spreading the word even when they reach the top of their game. In short, consistently marketing your business is always a great idea (even in the good times), so what exactly are you doing to move the marketing needle?

To help you discover some of the techniques that are working in the industry right now, we reached out to forty of the top experts in the USA and asked them one simple question:

"If you could use only 3 strategies to market your interior design business, which 3 would you use?"

You'll find a list of our interior designers below, together with their answer, a short bio and a link to their site. You may be as surprised as we were at some of their replies...

trade account

Our Interior Design Professionals

Lori Dennis

Lori Dennis

Profile

Lori Dennis is a top Interior Designer, speaker, best selling author, star of HGTV’s The Real Designing Women and co-founder of Design Campus. She specializes in green, luxury and high end interior architecture. Lori holds product licenses with Jaipur Rugs, Tile Bar and Lori Dennis Home.

Website: LoriDennis.com

Answer 

I love Houzz. Everyone uses it for inspiration, including me.

Being exposed on the internet and in magazines is a great way to highlight our work and be seen by potential clients.

We love doing television shows, it give our potential clients a fun way to see how we work.

------------------------------------------------------------------------------

Mark Dalton

Mark Dalton

Profile

After 31 years of longevity in the Sarasota area (and anywhere else his clients have homes), Mark finds himself at the TOP of the game. He’s done it all at least twice but is always looking for the next interior design challenge. Right now Mark is using his knowledge and experience to guide the next generation of top designers while they work under his wing.

Website: ChicOnTheCheap.net

Answer

1. Houzz

2. Find a magazine or newspaper that will either publish you or let you write about your work

3.Anytime you meet a new client or potential client send a handwritten note/and actually TALK to people.

------------------------------------------------------------------------------

Jerry Jacobs

Jerry Jacobs

Profile

Jerry is interested in all aspects of Art, Architecture, Design and History. Though a Contemporary minimalist, he love styles such as Art Deco, Bauhaus, Neoclassical and Palladian. He likes to describe his design style as Classic Simplicity.

Website: JerryJacobsDesign.com

Answer

1. Do the best job possible. This way word of mouth works. Effort always pays off. There is nothing better than a happy client.

2. Work with all your staff, collaborators and suppliers, as well as you can. Always be kind, nice and understanding. It pays off. They are great are referring too.

3. Social media. It is less expensive. It can be effective. Do Blogs, and everything else too.

------------------------------------------------------------------------------

Jarret Yoshida

Jarret Yoshida

Profile

Jarret is a self-educated interior designer who has traveled the world to develop his distinct style. Studying internationally and at design schools, his work developed a formal cosmopolitan poise, while he remains deeply inspired by the quiet harmony of Japanese æsthetics and the warmth and welcome of his Hawaiian childhood home.

Website: JarretYoshida.com

Answer

1. Do charity work and do a lot of it. You'll expand your circle to include like minded people that you share common interests with while doing good.

2. Be nice. Not a pushover. But nice. Being a diva makes for great reality tv, but your clients won't come back

3. Be knowledgable. Clients and friends go to people whose ideas and taste they trust. Go to museums, art shows and develop a visual expertise that brands you as an expert, not just someone who shops a lot.

------------------------------------------------------------------------------

Kerrie Kelly

Kerrie Kelly

Profile

Kerrie Kelly is a Northern California interior designer and product developer and the founder of Kerrie Kelly Design Lab. She is an award-winning interior designer, multimedia consultant, and an author of two books: “Home Décor: A Sunset Design Guide” and “My Interior Design Kit,” with Pearson Professional and Career Education.

Website: KerrieKelly.com

Answer

1. Boots on the ground. Attend road shows, conferences, showhouses, and events that allow you to network with other interior designers and people in the industry.

2. Be interactive on social media. Not only should you be posting to your social media feeds with updates on your business, but you should also be answering questions from the community, interacting with fellow designers, and building relationships with the people who follow you.

3. Work with local or niche blogs. Blogs that specialize in your particular field of design can help boost your following. Answer their questions, suggest a guest column, or write about behind the scenes design projects or challenges to spread the word about your business.

------------------------------------------------------------------------------

Susan Wintersteen

Susan Wintersteen

Profile

Savvy Interiors began when Susan started tapping into her talent for interior design she likely inherited from her grandmother — a respected interior designer in Orange County. Savvy Interiors has grown into a full service interior design and home staging and business. Susan now runs the business with her husband John.

Website: SavvyInteriors.com

Answer

1. Referrals from happy content clients.

2. Social media in all forms.

3. Philanthropy outreach.

------------------------------------------------------------------------------

Julia Buckingham

Julia Buckingham

Profile

Julia Buckingham leads a new generation of world-class interior designers bringing her Modernique® chic sensibility to both residential and commercial design projects around the country. Her spectacular collections of licensed product, numerous high profile panels, show houses, and personal appearances around the globe have earned her the reputation of a rock-solid force in the industry.

Website: BuckinghamID.com

Answer

I have to say I have been very fortunate in this business over the last seven years! Honestly I find word of mouth to be the most powerful marketing tool I have for increasing my interiors business, happy clients tell tales.

Other than that I am a huge proponent of social media, it keeps your point of view fresh in the minds of colleagues, clients, editors and the like. My website has thousands of hits, potential clients will always refer to that to see project before they contact me, I guess I would say all forms of visual media is most important to convey your relevance!

------------------------------------------------------------------------------

Anna Jacoby

Anna Jacoby

Profile

After years of working on her own home and helping friends with theirs, Anna launched her design business in 2000. Since then, she is delighted to have helped hundreds of clients create functional, livable and beautiful spaces.

Website: AnnaJacobyInteriors.com

Answer 

To market my design business I would:

1- Make sure I keep in touch with my past clients through an e-newsletter, for example, or other means. Past clients are the best source for repeat and referral business.

2- Have a developed website with lots of content and portfolio photos and make sure it’s ranked high on google.

3-Keep a profile social media sites like Houzz and Yelp.

------------------------------------------------------------------------------

Bridget Loftus

Bridget Loftus

Profile

Bridget is an Interior Design graduate of Rochester Institute of Technology, a college ranked nationally amongst the top for design. She started Loftus Design in 2003 and specializes in many areas such as residential, commercial, hospitality and retail.

Website: Loftus-Design.com

Answer 

#1-Referrals from clients

#2-Houzz

#3-referrals from vendors and contractors

------------------------------------------------------------------------------

Jason Landau

Jason Landau

Profile

Influenced by an artistic family and captivated by the art of design from an early age, Jason Landau focused on the design field and earned a Master’s Degree in Architecture from Tulane University in 1986. Having successfully passed the N.C.I.D.Q. exam for interior design in 1989, Jason then became a professional member of the American Society of Interior Designers (ASID).

Website: AmazingSpacesLLC.com

Answer​

1. Contact past clientele for referrals

2. Build network of architects & builders

3. Internet Marketing

------------------------------------------------------------------------------

Catherine Hersacher

Catherine Hersacher

Profile

In 2012, with thirteen years of design experience behind her, Catherine Hersacher founded Bespoke Fine Interiors in Aiken, South Carolina. Having worked for some of the top firms in the country in the high-end residential and ultra-exclusive hospitality sectors of the industry, she set out to build a firm that brought truly custom interiors to the full range of design markets.

Website: BespokeFineInteriors.com

Answer

In 2018, I will have been in interior design for 20 years! Over all those years, the industry has changed so, so very much. However, one thing has remained the same: The absolute best result from marketing that you can achieve is word of mouth referrals. And the best way to get word of mouth referrals is through networking! Good old fashioned networking is truly where most of my referrals come from.

It's attending fundraisers, galas, art openings, luncheons, sports events, and on and on. Every time you are in a group of people, you are representing yourself as an interior designer! It's exhausting, but also fun. People need to see your face! I can honestly say, if people don't see you again and again, they forget about you!

There is no doubt, networking in person is a huge time commitment for any designer. Luckily for all of us, social media has become a HUGE asset to networking that has a reach you may never fully understand, but it is VITAL. I can't tell you how many people say to me, "I loved that post you made about X!" That person may not be a potential client, but someone they know down the road may be. Again, active posting on social media is a huge commitment, but worth it. I have had a lot of luck with advertising on Facebook as well as Houzz. And these two platforms are my only paid advertising I am doing at this point.

I'm very sorry to say, that I believe print advertising is going by the wayside. I've never received a lead form a single print ad that I have run! In addition to that, print advertising is expensive. I will advertise in some charity even hand outs, but only to keep the board of the event thinking about me and my business; not because I am going to receive leads from it.

------------------------------------------------------------------------------

Brooke Wagner

Brooke Wagner

Profile

Since 2003, Brooke has been creating beautiful custom residences for clients of her own design firm, Brooke Wagner Design. She has been a featured designer in the Corona del Mar Home Tour, the Harbor Day Home Tour, and Newport Harbor Home Tour. Brooke has had her work published in multiple print and online publications.

Website: BrookeWagnerDesign.com

Answer 

- A well-designed website, easy to navigate

- An engaging and cohesive Instagram page/account

- Consistency & professionalism in all marketing materials (business cards, stationary, signage, etc.)

------------------------------------------------------------------------------

Judith Balis

Judith Balis

Profile

Judith started Judith Balis Interiors (Formerly NEST Interiors) after years of designing the spaces of friends and family in her spare time. What began simply as a passion (okay, slight obsession) for interior design has grown into a successful design business serving residential clients from Boise, Idaho to New York, and has afforded her exciting opportunities she never thought possible, like getting to showcase her work on HGTV.

Website: JBalisInteriors.com

Answer

Social media, social media, social media….

And great customer service, of course!

------------------------------------------------------------------------------

Rona Graf

Rona Graf

Profile

Grace Blu Designs, Inc., an award-winning boutique firm, provides exciting and cutting edge designs for discerning clientele for both residential and commercial interiors. Design principal Rona Graf and her team are committed to creating timeless contemporary environments by juxtaposing modern elements with iconic classics.

Website: GraceBlu.com

Answer 

  1. Houzz
  2. Referrals (relationships with Builders/Vendors/Clients)
  3. Social Media

------------------------------------------------------------------------------

Lucile Glessner

Lucile Glessner

Profile

A french native, lucile has lived in japan and on both coasts of the us before settling in the san francisco bay area. she has traveled extensively on five continents and has developed an unmistakable international flair, and an appreciation for diverse design styles, unique materials, and art.

Website: LucileGlessnerDesign.com

Answer

-Create a professional profile on Houzz, LinkedIn, Facebook and Pinterest and be active on those sites

-Find a niche and specialty in the field and advertise in a specific magazine related to that market

-Volunteer and get involved in various circles, not specific to interior design

------------------------------------------------------------------------------

Susan Bednar Long

Susan Bednar Long

Profile

The name Susan Bednar Long has been synonymous with award-winning interior design for over 15 years. Her firm, S. B. Long Interiors, Inc. (SBL) is a full-service interior design firm whose "modern traditional" signature style is internationally recognized. SBL’s projects have been featured in design publications including Architectural Digest, House Beautiful, Luxe Magazine, and most recently D Home Magazine.

Website: SBLongInteriors.com

Answer

Keeping our existing clients happy is the best marketing strategy as it always ensure continued future work with them and referrals to friends. The other top 2 include our website which links to other social media platforms, and having great content on Instagram.

------------------------------------------------------------------------------

Perry Walter

Perry Walter

Profile

Perry Walter, a native of South Carolina, is a graduate of Winthrop University with a B.S. in Interior Design. He launched his Atlanta-based interior design firm, Walter Studio, in 2004. He plans and designs entire homes, bathrooms and kitchens in conjunction with a skilled renovation contractor. Perry also collaborates with an award-winning homebuilder, specifying finishes and materials for custom built high-end homes.

Website: WalterStudioInc.com

Answer

-Referrals from clients and friends

-Social media (Instagram, Facebook & Twitter)

-Participating in Designer Showhouses

------------------------------------------------------------------------------

Ashley Astleford

Ashley Astleford

Profile

You’ll hire us because you love the Spanish and Latin cultures and want to bring it tastefully into your home. Our Signature Design Style Hacienda Chic goes way beyond Mexican details. It gives you permission to be bold. To live on the edge with your interiors. To deliver the unexpected. Our goal is to mix modern elements with culture and history. To us, balance is absolutely critical. We want to give you a chic, sophisticated solution with patterns and colors found in the Mexican culture.

Website: AstlefordInteriors.com

Answer

1. Utilize Houzz to its fullest potential - get a pro account, meet with your Houzz account rep and interact with followers.

2. Who's your target audience? What do they read? Contact those magazines for ads and editorials. Narrow your focus.

3. You do you. Focus on what you do best--interior design. Let another pro focus on what they do best--marketing your business.

------------------------------------------------------------------------------

Jennifer Garner

Jennifer Garner

Profile

Owner of Refined Interiors, earned a B.S. in Interior Designs from the University of Texas in 1993. She is an Allied Member of ASID (American Society of Interior Design), and a Registered Interior Designer in Texas. Her professional training affords her the understanding and knowledge in all areas of interior design that contribute to a strong, solid and cohesive approach to design.

Website: Refined-Interiors.com

Answer 

1) Establish good working relationships with a few architects, who will then refer you.

2) While my past clients are always happy to refer me and to offer referrals to potential clients when asked - I find that support combined with being prominent on Houzz is very helpful in sealing the deal.

3) Networking within my industry, as you never know who will refer you. One of my most important clients came from a contact at a Hardwood flooring company.

------------------------------------------------------------------------------

Kelli Kaufer

Kelli Kaufer

Profile

Kelli started her design business in 2009. She is a highly regarded designer in the television industry, whose designs have been featured & viewed in 89 million homes across the world. She has been married to her husband Paul for 27 years and has two boys. They live on a lake in Minnesota and love spending time in the outdoors.

Website: KelliKaufer.com

Answer

1. Houzz has been a great tool for marketing my business. A wonderful way to display work as the photography shows nicely on their site and reaches many potential clients. One down fall, it has started to be saturated with designers and way too many users, I may need to source out a new venue.

2. I am venturing into a new market for my business with my tile, wallpaper and vinyl flooring collections. My best strategy to market my business is myself. The internet is the best resource to locate companies that may want to carry my product. Doing my own research I can find the 'right' person to contact as wells as their direct contact information, not the secretary or front desk that handles their calls. So far I have received only positive feedback and wonderful working relationships. Making sure you contact the right individual can make or brake a new business venture.

3. Keeping a fresh current website is a must. This is where I direct all future clients who are inquiring about my business. I update this site 2 times a year. Any business should always be evolving. Just like design constantly has trends, we must keep with the times staying fresh and current. I don't do a major overhaul just tweek a few things on my main page.

Trade account

Gil Walsh

Gil Walsh

Profile

Known for her extraordinary eye for design, color and fabric, Gil Walsh has led over $200 million in design work over 40 years. Gil grew up in homes filled with classic design and style. Originally interested in fashion, Gil realized early in her career that interior design enabled her to integrate her keen fashion sense with her deep interest in art history, antiques and architecture.

Website: GilWalsh.com

Answer

No amount of marketing can replace the "word of mouth" power of satisfied clients. My strategy to insure that is simple:

1. Listen to clients. Learn to anticipate their needs and be intuitive. There is nothing more important to a designer than a symbiotic relationship with the client.

2. Shop the world for the different and unique. Be forever curious and open to new materials and applications. Delight clients with special finds. Never give up the search for beauty.

3. Understand the importance of harmony and balance and appropriateness. And above all, master the skills to create comfort. Without comfort, even the most exquisite design cannot endure.

------------------------------------------------------------------------------

Brittney Fischbeck

Brittney Fischbeck

Profile

Brittney Fischbeck is the owner of abodwell, the foremost interior design firm for minimalist design in Orange County, CA. Serving clients that want exceptional surroundings in aesthetic and function, Brittney’s award winning and Internationally published work can be seen on HGTV’s popular show House Hunters Renovation as well as in Architectural Digest, Newport Beach Magazine and many other publications.

Website: abodwell.com

Answer

I would say “face to face marketing to architects, general contractors and real estate agents, since their clients will generally ask for referrals. Houzz.com is indispensable for showing your work to potential clients and I’ve heard other’s have had great success with Social Media.”

------------------------------------------------------------------------------

Maite Granda

Maite Granda

Profile

The Cuban born designer has created luxurious interiors that wet the appetite with color and texture. Maite left her country at an early age and moved to Madrid, where the Spanish culture and mix of modernism developed her passion for style and design. Her drive is to always be creative while maintaining a zen balance of design.

Website: MaiteGranda.com

Answer

Direct Mailing

Instagram

Facebook

------------------------------------------------------------------------------

Andrea Monath Schumacher

Andrea Monath Schumacher

Profile

Andrea started the company in 1999 and holds a bachelors degree in interior design from the F.I.D.E.R. accredited Colorado State University. She also earned a certificate in Universal Design from the Graduate School of Design at Harvard University and has furthered her design studies with courses toward a Masters in Architecture at the University of Colorado. 

Website: AndreaSchumacherInteriors.com

Answer

Word of mouth through integrity in all aspects of business.

Strong website and blog.

Houzz.

------------------------------------------------------------------------------

Keith Miller

Keith Miller

Profile

Keith lives and works in downtown Seattle, Washington with his wife, artist|writer|educator|designer Beth Marie Miller. Keith has operated Miller Interior Design since 1995. His award-winning creativity has attracted the attention of clients with a vast array of taste preferences and project requirements.

Website: MillerInteriorDesign.com

Answer

1. Personal relationships that connect to project leads

2. Weblog

3. Story-telling

------------------------------------------------------------------------------

Paula Ables

Paula Ables

Profile

Degree:
BS Interior Design
Lamar University, Beaumont, Texas

Organizations:
American Society of Interior Designers, Professional Member
Texas Board of Architectural Examiners
Registered Interior Designer #10155
National Council of Interior Design Qualifications
Certificate #026059
American Institute of Architects, Associate Member

Website: PaulaAblesInteriors.com

Answer 

I would choose my Website, Houzz (though I wish they would go back to vetting the quality of photos they allow on their site) and I do love having articles printed in magazines about your projects and our company. There is nothing like seeing your name in print when you are standing in line at the grocery store. (As ego-stroking as this is, it doesn’t often bring in any clients).

------------------------------------------------------------------------------

Brandon Sobleski

Brandon Sobleski

Profile

We’re proud to offer handcrafted furniture, custom upholstery, and reclaimed furniture made in the USA, not forgetting our unique lighting line. We have countless pieces of furniture and accessories on our showroom floor for sale that you’re welcome to take home with you, or we can have our builders design and create your ideal look.

Website: Sobleski.com

Answer

1. Be completely different than everyone else.

2. Stay on top of the trend and always stay ahead of your competitor. You want to be a leader not a follower.

3. Also be active on social media, if we don’t, you don’t stand a chance now-a-days.

------------------------------------------------------------------------------

Sylvie Croteau-Willard

Sylvie Croteau-Willard

Profile

Growing up and working overseas, Sylvie developed a worldly, eclectic and unique design sense. She creates finished spaces that embody distinction, function and an aesthetic that make each space its own. Sylvie has a BA in History from the University of Ottawa. She studied interior design schooling at Toronto’s Ryerson University.

Website: CollageInteriors.ca

Answer

I would use Houzz, blogging, and networking.

------------------------------------------------------------------------------

Guimar Urbina

Guimar Urbina

Profile

Guimar has more than 10 years of experience in the Interior Design industry, having been part of several projects across the US, Mexico, Colombia and Venezuela. She is a graduate of the Ai Miami International University of Arts & Design, where she earned a Bachelor of Arts in Interior Design. She also attended the International Fine Arts College where she was awarded an Associate of Arts in Fashion Merchandising. Guimar is originally from Valencia, Venezuela and has been a resident of South Florida since 2000, she lives in Miami.

Website: KisInteriorDesign.com

Answer 

1. Google. This search engine has become the go-to source for retrieving endless information, and truly helps businesses in unique ways. We have invested our time in learning the various sectors of Google, as well as properly provided and continue to manage the information that is shared with others in our area.

2. Social media is a free platform that has allowed us to meet potential client from all around the world. It has also helped us create conversations about interior design in general, as well as share the services of our business partners including construction groups, furniture brands, wallpaper distributors, artists and more. Our favorite is instagram; we love the visual quality of the app, as well as its simplicity.

3. Our firm continues to engage in traditional marketing methods, such as printed ads and articles that feature specific projects. This gives us a chance to reach out to a wider audience, as well as display our work in a more formal manner.

------------------------------------------------------------------------------

John K Anderson

John K Anderson

Profile

San Francisco interior designer John K. Anderson creates classic environments as seen through a modernist’s eye. With over 25 years experience in residential, commercial and hospitality design, Anderson is known for his dynamic balance of contemporary, mid-century and traditional elements, developing urbane interiors that are fresh and enduring.

His process is deeply rooted in realizing a shared vision. Both a skillful guide and collaborator, he produces rich yet livable spaces that truly embrace and express the lives and passions of each client.

Anderson founded his studio in 2005 after working with several of the Bay Area’s eminent designers, including Steven Volpe and Orlando Diaz-Azcuy. Recent projects include residences in Presidio Heights, Pacific Heights and SOMA.

Website: JohnKAnderson.com

Answer

Social Media seems to be the one must people resort the most these days with Instagram, Facebook leading on the affordable side to get exposure.

Attending or hosting Social Events such designer talks at the design center, showroom events, charitable events and fundraisers, etc.

Catering to current Clients for future referrals.

------------------------------------------------------------------------------

Kelly Ferm

Kelly Ferm

Profile

Kelly Ferm, Principal Designer, Owner & Creative mind behind design studio and fine furnishings boutique 707 Circle Lane, is a multi-tasker who juggles the life of an ambitious business woman. Together with the help of her team Kelly Ferm seamlessly balances her interior design firm, KellyFerm Inc. with multiple residential and commercial projects, her retail boutique located in Claremont, California along with her personal life where she is wife and mother to four.

Kelly prides herself on staying ahead of the ever changing market place of the design and fashion industries. Creativity, inspiration from her surroundings and passion for beautiful things driveKelly's many accomplishments and endeavors including 1st Place Winner of Laguna Design Center’s 2013 Designer Runway and 2014 & 2015 Best of Houzz.

Website: KellyFerm.com

Answer

    • Design Houses - Participating in a Design House is a great way to visually show ones work as well as network with industry partners and peers. In our recent participation with the 2016 Pasadena Showcase House we had such an overwhelming response from not only prospective clients but the design community itself.
    • Pinterest - Today with a computer at the touch of a finger and in the palm of a hand image based marketing is crucial to the success of a business. Especially those in a visual and creative industry. We find so many of our clients use Pinterest to begin their research on their personal design ideas. Its such a fun process when a client actually pins one of our projects as an inspiration without even knowing it!
    • Networking / Referral - Word of mouth is crucial. Often a lead will come from a industry partner who we have previously worked with or even a client that had an exceptional experience and told a friend.
------------------------------------------------------------------------------

Renata Pfuner

Renata Pfuner

Profile

Renata Pfuner, a Miami interior designer born and raised in Europe, brings a sophisticated, cosmopolitan aesthetic to her work. She relocated to the U.S. in 2001, graduated Magna Cum Laude from Miami International University, and established Pfuner Design in 2006. In 2013, she received a Design Excellence award from the American Society of Interior Designers (ASID) and is LEED-certified to serve clients committed to sustainability.

Website: PfunerDesign.com

Answer

1. ”Be so good they can’t ignore you!” - Not our quote, it’s -Steve Martin -. But we try to apply it to all our work.

2. Be of value to clients. - Whatever design we do, creating “Beauty” is and will always be our predominant intention. - The ultimate satisfaction of our work is to elevate the soul and happiness of your clients.

3. And the third would be, “be present at HOUZZ” - this site seam to be really strong among the design community.

------------------------------------------------------------------------------

Amy Cuker

Amy Cuker

Profile

Amy Cuker is a Philadelphia-area interior designer with over 15 years of experience designing buildings and educating young designers. Amy Cuker has passed the National Council for Interior Design Qualification Exam and is a Leadership in Energy and Environmental Design (LEED) Accredited Professional.

Website: Down2EarthInteriorDesign.com

Answer

We are active on Facebook, Instagram and our blog which all help us connect locally with potential customers and existing customers alike. We also send quarterly emails to our contacts, some of whom are people who are interested in our services and its a great way to update them on the exciting news at down2earth interior design. And finally, word of mouth. Its not something our team can control but it speaks volumes to the quality of our work and our attention to detail that so many of our new customers come to us by way of a referral.

------------------------------------------------------------------------------

Todd Davis

Todd Davis

Todd Davis (left)

Profile

Todd Davis and Rob Brown joined their shared passion for classic architecture, discerning environments and extraordinary craftsmanship to create Brown Davis Interiors in 1994. In the elite environs of Washington, DC, Brown Davis has designed two residences for the Clintons, President and Secretary of State, The British Embassy residence and an array of exceptional projects involving contemporary and historic renovation.

Always seeking inspiration and growth in artistic styles and influences, Brown Davis now has a second office in Miami Beach, Florida. The saturated hues, tropical landscape and design mecca have influenced a bold aesthetic that resists conformity. It is instead a uniquely American perspective, fusing the traditional roots of classicism, with exuberant, sensual vitality.

Website: BrownDavis.com

Answer

1. Strive for innovative and unique designs

2. Customer Satisfaction and word of mouth

3. Getting published and maintaining an online social media presence

------------------------------------------------------------------------------

Michele Chagnon-Holbrook

Michele Chagnon-Holbrook

Profile

Shop-owner-turned-interior-designer, Michele Chagnon-Holbrook opened Casabella Interiors in 2011 to offer all the things she coveted for the home but couldn’t find in New England. Combining her passion for curating one-of-a-kind objects of desire with bringing high style to the Cape, Michele has turned Casabella Interiors into a true design destination. In the Studio, Michele and her award-winning design team—Shannon Heritage, Beth Jenness and Paula Sweetman create distinctive and inspired spaces—ones that feel immediately familiar and comfortable.

Website: CasabellaInteriors.com

Answer

Houzz

Pinterest

Magazine

------------------------------------------------------------------------------

Bridget A. King

Bridget A. King

Profile

Bridget King is the company owner of Captiva Design, LLC which provides Real Estate Home Staging and Interior Decorating services for residential homes and small offices. She is a Certified Interior Decorator and Accredited Staging Professional.

Bridget understands the stress of selling and buying a home. Her passion for Interior Decorating and Home Staging coupled with a love for Real Estate allows her to help clients prepare for the next “big” move. Whether upsizing or downsizing she can assist you. With over 10 year experience in the Home Staging and Design industry she has a wealth of knowledge to help make the process easy and stress-free for her clients. She understands what potential Buyers want and need in today’s complex Real Estate market.

Website: CaptivaHomeDesign.com

Answer

1. Partnerships with larger companies. Larger companies allow me to due a lot of Freelance work. They also provide referrals.

2. Social Media (IG, FB, LI and HOUZZ) Allows me to showcase projects.

3. Training & Workshops and Networking. Allows face to face contact with Realtors which provide about 60% of my business revenue.

------------------------------------------------------------------------------

Kellie Burke

Kellie Burke

Profile

Kellie studied design at Skidmore College in upstate New York, as well as overseas in Florence, Italy. During her time abroad, she soaked in the design principles associated with many different countries, including Portugal, Russia, Italy, France, Brussels, England, Estonia, and Scandinavia.

After working as a studio artist as well as a faux painter for some time, Kellie established her West Hartford, Connecticut based interior design firm, Kellie Burke Interiors, in 1995. The firm expanded to include a design studio filled with trendy, high style home products and other fine accessories.

Website: KellieBurke.com

Answer

"We consider word of mouth to be the best marketing tool there is. If your business can maintain strong connections with your clients and provide the best service, then people notice and begin to refer others to you. This type of advertising shows that you are a strong, dedicated business. Our second choice of marketing is through social media. Since interior design is a visual industry it's always important to have an updated portfolio and website to show people your quality of work and design style.

We run a blog twice a week and stay on top of all of our social media platforms to stay connected with the community and design world. Kellie Burke Interiors also partakes in print marketing with various design magazines. We still believe in the power of advertising through print and we have been fortunate enough to be featured in magazines like Luxe, Architectural Digest, and OK! Magazine. Even though we consider ourselves to be “old school” when it comes to marketing, we also realize the demand for advertising through social media so we try to reach both audiences.”

------------------------------------------------------------------------------

Judy Cook

Judy Cook

Profile

I founded my studio on the belief that living in a well-designed environment enhances our lives. Good design contributes to productivity, contentment, and even safety. I enjoy creating spaces that are elegant, practical and eco-chic. I love finding the balance of design and function so that your home reflects not only your style but the way you live.

Website: JudyCookInteriors.com

Answer 

1. A website that reflects our past and current projects. We keep it updated so it is always fresh.

2. I have found www.houzz.com to be a very effective way to increase exposure through projects we upload and also when HOUZZ.com selects projects for inclusion into their articles.

3. Entering local competitions also increases exposure and name recognition.

4. I have found that many people Google ASID designers, so being part of ASID is also a good way to be recognized.

------------------------------------------------------------------------------

Kate Maloney Albiani

Kate Maloney Albiani

Profile

After completing her business degree from Bentley College and working in the advertising world for a few years, Kate Maloney Albiani quickly redirected her focus to the interior design field. As a self-taught designer Kate credits architect Charles R. Myer with mentoring her to follow her dream of opening her own studio. The design world may be tough to navigate but Kate likes to think that keeping your eyes and ears open and always doing the right thing can lead you down a path where passion and dedication can evolve into a career.

Website: kmid.co

Answer

Word of mouth has been the best source of new business to my company. At the close of a project I like to mention to clients that “nice people refer nice people” and that I would appreciate them passing my name along if they know anyone looking for a designer. Then sending along a “thank you” when I get a new client from a past (or current) client to show our appreciation. This is the main way I’ve build my business over the past 13 years.

Direct mail is also a great way to target new business opportunities. I target towns and property values when sending along collateral to potential clients. I make my mailers as personal as possible and often handwrite the addresses on the cards as a friendlier introduction to our business and our team.

Small local papers have also been wonderful partners in getting my name out there into the community. I work to shard insight or connect writers to the right people whenever I can. This has really blossomed into writers reaching out to us to feature our work. I love when our pictures are accompanied by the story behind them. It gives a potential client a glimpse into the creative process and how it might be working with KMID.

------------------------------------------------------------------------------

Caitlin Murray

Caitlin Murray

Profile

It's actually pretty straightforward. Black Lacquer Design was created by interior designer Caitlin Murray with the belief that almost every room can benefit from a bit of black and a little lacquer.

Caitlin completed her education with a B.A. in journalism and art history from Indiana University followed by an interior design degree from the Fashion Institute of Design & Merchandising. Several years of growing a career in the industry with award-winning firms including House of Honey and MASHstudios lead to launching and co-founding her first design company, Caitlin & Caitlin.

Website: BlackLacquerDesign.com

Answer

My top three most successful marketing moves have proven to been social media (in the form of Pinterest, Instagram and Houzz), my website (which I built and maintain myself) and word of mouth. I try to make sure that everyone I know keeps my name in their back pocket any time anyone they know asks for an interior designer referral.

Did We Include Your Favorite Marketing Method?

So there we have it folks, some gold-nuggets of marketing advice from some of the most sought after interior designers in the country.

Our greatest takeaways are that you need a well designed website, a social media presence and an account on Houzz if you want to get ahead - not to mention making use of some good 'old fashioned' face-to-face networking. ​

One thing's for sure though - if you want to make waves in the interior design industry, you've got to keep up to speed with a constant and consistent approach to both your online and offline marketing, or you'll quite simply be left behind.

Did we miss any of your favorite marketing ideas? Let us know what you think in the comments below​...

trade account


Older Post Newer Post


0 comments


Leave a comment

Please note, comments must be approved before they are published



Video: See how RugKnots supply only the highest quality rugs.