{"product_id":"novogratz-icn-1-area-rug-blue-710-x-10-039425543960","title":"Novogratz Icon ICN-1 Blue Area Rug, 7'10\" X 10'","description":"\u003ch2\u003eNovogratz Icon ICN-1 — Machine-Made Blue Area Rug, 7'10\" × 10'\u003c\/h2\u003e\n\u003cp\u003eAt 7'10\" × 10', the Novogratz Icon ICN-1 becomes a room-defining piece. The blue is no longer a detail — it's the room's anchor color, which means everything else in the space should respond to it. This is not a rug that fades into the background; it's the rug you choose because you want the space to have an identity. Navy-leaning accents, warm metallics, and white or ivory walls give this rug the setting it deserves.\u003c\/p\u003e\n\u003cp\u003eMachine-made construction at this scale delivers consistency that hand-made rugs of similar size cannot guarantee: the geometric pattern runs edge to edge without variation in density or color. For a large room that needs a focal point that holds up under close inspection, that consistency matters.\u003c\/p\u003e\n\u003ch3\u003eHow This Differs from the 5'3\" × 7'6\" ICN-1\u003c\/h3\u003e\n\u003cp\u003eThe 5'3\" × 7'6\" is a focal point in a smaller room. The 7'10\" × 10' is the room's identity. Choose the smaller size if you want blue as an accent; choose this if you want blue as the design commitment the room is built around.\u003c\/p\u003e\n\u003cp\u003e✔ Free Shipping \u0026amp; Returns  |  Power-Loomed  |  Machine Made in Turkey\u003c\/p\u003e","brand":"RugKnots","offers":[{"title":"Default Title","offer_id":57716275118383,"sku":"039425543960","price":769.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1526\/6217\/files\/ICON0ICN-1BLU_1441c326-d34f-408d-9a0f-3b61cc512002.jpg?v=1777906397","url":"https:\/\/www.rugknots.com\/products\/novogratz-icn-1-area-rug-blue-710-x-10-039425543960","provider":"RugKnots","version":"1.0","type":"link"}